GUIDING
PRINCIPLES
Our Guiding Principles are representative
of our most important underlying values, beliefs, philosophies
and points of view. They steer us through all of our endeavors
– both individually and collectively – with clients, partners
and J.W. Webb colleagues alike.
The Crucible of Leadership© – The Guiding
Principles
Life Is a Test…
• …of
who we are and who we can become
See What Can’t Be Seen©
• Boldly
envision something worth striving for
Be Unreasonable©
• The
world is choking on what has become normal, usual and expected
• Make the
previously unthinkable…imminently doable
Be Insecure©
• Act on your
vision before you are secure about every detail
• You can’t
steal second without taking your foot off first
Burn the Ships©
• Architect
situations so that the chosen direction becomes the only direction
• Success or
failure against the vision are the only potential outcomes
Behave As-If©
• The surest
path to achieving a vision of success is to begin assuming the
characteristics
of the future image as soon as you commit to it
Race with Blinders©
• Apply mental
blinders as a shield from the endless onslaught of information
and
stimuli in
the environment, most of which has nothing to do with achieving
your goals
Nothing But the Truth©
• Truth is
respected above almost all else – starting with being relentlessly
honest with
yourself
• Say what
you mean and do what you say you’ll do
• The quality
of your character cannot be escaped
Be a Lighthouse©
• Be clear
and steadfast about what you stand for
• Be calm and
strong in the storm – show the way
• “Do the right
thing”…even when it’s very difficult to do so
Own Yourself©
• Be fully
accountable for your behavior
• Accept responsibility
for the results of your actions
The Only Thing That Matters…
• … is what
works
• Pay attention
to the real impact of your actions – despite your intentions,
are you
making things
better?
• If “it’s
not working,” be willing to reconsider your view and approach